While Peninsula TV receives limited operational funding from local governments, it relies on the generous support of the private sector to provide quality programming to over 180,000 Peninsula households. Sponsors help us to inform San Mateo County residents about the region’s rich community life: local sports, public affairs, community news and much more.
Your organization can underwrite Peninsula TV’s several programs, such as:
- Bay Area Quiz Kids – airs on KRON4 and Pen TV
- The Game – airs on WB20 and Pen TV
- Community Connections
- Real Estate with Bobbi Decker
- Pen TV Community News
Title underwriting on Pen TV – Over $10,000
Title underwriting is an especially effective way for organizations to build relationships with a particular franchise of invested viewers. Title underwriters receive visual presence on the show opening, a :30 spot focusing on community relations and aired during the program, exposure in press releases, newspaper ads, and on the Pen TV website.
Underwriting on Pen TV – Above $5,000 or in-kind donations
Underwriters on Pen TV receive a full-page graphic and voice-over with logo, phone number, website, email and slogan shown at the end of the program, exposure in press materials and on the Pen TV website.
Underwriting on Pen TV – $2,000 or in-kind donations
Underwriters receive an end credit/voice over and exposure on the Pen TV website.
Television Marketing on Peninsula TV
- Programs air several times a week
- Continuous on-screen credit
- Cross-program promotion
- Community Bulletin Board
- Guest appearance on Pen TV Community News
Print Marketing
Newspaper ads in regional or Bay Area wide papers
Peninsula TV Underwriting Guidelines
Peninsula TV, a non-profit public, educational and government channel, credits its underwriters by highlighting the company’s community support and involvement and must be of a non-commercial nature.
What is allowed on Peninsula TV:
- Underwriter facts: location, product name and description of services.
- Credits may contain a logo, a phone number or website/email address, event dates and locations. Well-established slogan or corporate positioning statement.
- Music identifying the company, people, and other voice-overs. (Rights to music must be cleared first by client or agency).
What is not allowed on Peninsula TV:
- No comparative statements (e.g. the best, bigger, faster).
- No qualitative statements that involve subjective evaluation of quality (e.g. fine, great, rich, superb).
- No price information (including “free”).
- No call to action statements that direct the audience: to call, to visit, to try, to compare.
- No inducement to buy statements that direct the audience to purchase the product (e.g. free trial period, 2 for 1).
Underwriter Spots
Samples: 30 spot
“Technology gives us the opportunity to make life better. At Oracle Corporation, we believe that creating computer systems for the world’s largest companies is only part of our job. With donations of software and hardware, and through grants and volunteer time, Oracle helps enhance education, improve the environment and build lasting partnerships in local communities. Learn more about Oracle’s support of community activities at Oracle.com/corporate/community.”
“Since 1952, the SMCU has been proud to help San Mateo County members and their families achieve their financial dreams. Our deep commitment to the community we serve includes offering a wide variety of financial education programs like – financial literacy workshops for youth, adults and seniors, seminars about Raising Money-SmartKids, Budgeting, Understanding Credit, Identity Theft Prevention and many more. To find out about the San Mateo Credit Union’s several financial education programs and freemoney management tools, contact us at www.smcu.org.”
